Mercedes Benz AVTR
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James Cameron’s Avatar, released in 2009, was one of the most popular movies to ever hit the theaters. If you’re a fan of Avatar or a movie go-er in general you know that the original film has returned to theaters to help promote the second film, Avatar: The Way of Water, which is set to release exclusively in theaters on December 16th of this year. So why are we telling you this? Because now, with all this hype around the movies there is no better time to revisit the Mercedes-Benz AVTR concept car.
As a refresher, here is what we know. The AVTR is basically a clash of the titans between James Cameron’s team over at Avatar and Mercedes-Benz. AVTR stands for “Advanced Vehicle Transformation”. The AVTR is what Mercedes-Benz expects their electrified future to incorporate and look like. Mercedes-Benz debuted this concept car in 2020.
What’s new is that Mercedes-Benz revealed its latest AVTR concept exclusively in virtual form. How so? Via the 2022 League of Legends World Championship, which runs from September 29 to November 5. The car manufacturer’s chief designer, Gorden Wagener teased this upcoming virtual show via Instagram ahead of its expected reveal. The teaser image shows a translucent sheet covering the show car which hides the majority of the details. The most we’re able to see is the curvaceous design.
You might think this is a silly way of introducing concept car updates but this isn’t the first time Mercedes-Benz has done something like this. Mercedes-Benz revealed the AMG Vision Gran Turismo concept in 2013 for the racing simulator video game Gran Turismo 6. What showed up in the video game was later built as a real-life show car that was shown off at the Los Angeles motor show in 2013. So, don’t doubt the capabilities of the three pointed star because they’ve done it before.
Will the AVTR ever come into fruition and be a “regular” car we see on the road. Maybe, maybe not. It might always be a show car but you never know! Regardless, it’s still fun to see where the car industry could end up within the next decade. If any more updates on the AVTR come up we’ll be sure to keep you posted!