Taycan Update

Taycan Update

by admin, September 19, 2019

Taycan Update

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Earlier this month Porsche officially unveiled its first fully electric car, the Taycan. The Taycan Turbo has a starting price point of $150,900 while the higher performing Taycan Turbo S starts at $185,000. Porsche plans to roll out more EVs over the next several years, some that will start well under $150,000. 

In a CNBC interview, North America CEO of Porsche Klaus Zellmer stated that the Taycan was overwhelming and much more than what he expected. Impressed by the new Porsche EV, Zellmer is hoping all Porsche lovers will enjoy it as much as he does. 

Though there is a lot of excitement about the new Taycan, the price point is a bit higher than expected. Most car shoppers will compare the Taycan to the Tesla Model S, which tops out at a little over $100,000, but Porsche executives believe that the Model S is outdated and can’t be compared to the Taycan. From the improved technology to the more impressive design of the overall car, Porsche executives believe that this model will eventually lead the market. 

Test drivers seem to agree with those Porsche executives. Phil Lebeau of CNBC said that, “the styling, handling, and acceleration matched the company’s heritage and track record of building performance luxury sports cars.” And he is not wrong. When building and designing the Taycan, Zeller stated that, “the biggest benchmark was taking an electric vehicle and benchmarking it against Porsche’s heritage and benchmarking against Porsche’s existing model range that does really well in certain situations such as the racetrack.” Porsche has not budged on any aspect of their brand with this new model. If anything, this EV makes Porsche even more compelling regardless of the price. For high-end buyers who are willing to pay more than $100,000, the Taycan might end up being their first choice in the near future. If the Porsche Taycan blows up the market, watch out as once they’re ahead, they’re hard to catch.